Logik.ai

AI-Powered Solutions for CPQ

Motion Graphics

Digital Assets

Campaigns

In-House

Deliverables:

Internal company assets
Icon Library
Campaign assets

What is Logik.ai?

Logik.ai is a comprehensive, fast-growing SAAS tech startup focusing on AI-powered, omnichannel CPQ (Configure, Price, Quote) It is designed to streamline sales processes and enhance customer experiences, especially for businesses selling complex products or services driven by innovation and a commitment to excellence.

As Logik.ai grew in the usage and size, the need to refresh and update existing assets was needed as well as the creation of new ones.

Goals:

Aid in developing a brand refresh that establishes a clean but tactical brand evolution
Create digital assets for new campaigns as well as internal collateral for day-to-day usage
Maintain brand awareness across platforms, internally with other departments and externally with social media

Role:

Freelance Contract Graphic Designer

Programs:

Challenges:

Updating 100+ assets across channels when creating new collateral for social media
Creating digital content while needing dated materials that would unavailable or damaged
Assisting as a solo designer on a major industry-shifting campaign while maintaining other tasks

Training Badges

Employees and customers of Logik.ai are given courses to learn about to proper operate Logik.ai. These course give badges for the user when the each course section has been completed. Due to the on-going brand refresh, these internal assets needed to be updated.

The badges were color-coded based on what sections they completed it. There are some badges that have the same design but different color based on section.

Previous Style

Updated Style

Icon Library

With the on-going refresh of the company, new icons needed to be created to capture the wide amount of functions and capabilities Logik.ai have to offer.

Previous Style

Updated Style

Funding the Future

Logik.ai raised $25 million for their Series B funding which is the second major round of investment for a startup. Due to Logik.ai being a startup and only being in operation for only under 3 years, pro-motioning this achievement was important to the company.

Putting You in Control of your CPQ

A GIF as well as promotional material was created to support the launch of the “New CPQ Manifesto.” It advocates for a modern, flexible, and powerful CPQ (Configure, Price, Quote) approach that moves beyond legacy systems and empowers sales teams with tools for success in a dynamic marketplace.

Making Moves with Migrate

Social media images were crafted to showcase the launch of Logik Migrate. Logik Migrate is a tool that users can automate the conversion of products, bundles, rules, quotes, quote line data, pricing data, subscriptions and asset data between other platforms and Logik.io. It offers several benefits, including: