Cruise & Brews
Exploring New Brews in Southern Indiana
Brand Identity
Merchandise
Packaging
Deliverables:
Identity System
Merchandise Concepts
Packaging Concepts
What is Cruise & Brews?
Cruise & Brews (formally known as Coffee Company) is a local drive-thru coffee shop located in Seymour, Indiana.
The business opened its doors online back in 2019 and publicly with its drive-thru in 2022. The goal was to create a brand identity for the business as well as provide aid with the naming.
The new name came from the concept of Seymour being known for its long-standing history with railroads and trains as well as the operation was preformed out of a previously established bank’s drive thru.
Goals:
Develop an identity showcasing Seymour’s rich history and the business’ love for its community
Present a feeling unique to Cruise & Brews that stands out from other local competitor
Create a brand identity that is multi-functional with the possiblity of other locations outside of Seymour.
Programs:
Adobe Illustrator
Adobe Photoshop
Challenges:
Designing an identity based around “Coffee Company” before the decision was made to change the business’ name
Crafting an logomark that fit into heavy text-based brand identity
Having little-to-no brief to reference when creating the the identity and non-text based visuals
The client picked these images from the board which allowed for a narrowed look and feel for the identity.
From Grounds to Coffee
The client was presented this mood board so they can choose what creative direction could inspire their brand identity. Key words when curating the the board were local, luxury, and home-grown.
