Sally’s Deadly Sins
A logo suite retelling the story of the seven deadly sins in a different light.
The goal was to provide twist to the famously known seven deadly sins though a logo suite and packaging. The direction decided was based on the persona of the 1950’s housewife. This includes her appearance, behavior, and other assets and items she would be using on a daily basis.
Featured on Packaging of the World: Sally’s Deadly Sins
Deliverables:
- Visual branding + identity
- Product packaging
Programs:
- Adobe Illustrator
- Adobe Dimension
Production Process
Stage 1
- Research Chosen Concept
- Mindmap Directions
- Ideation & Sketching
- Craft Final Logo Suite
Stage 2
- Brainstorm Packaging
- Research Packaging
- Develop Consumer Persona
Challenges
- Taking a persona which is not sinful in nature and transform it into sins
- Producting a timeless feel from the inspiration visuals and 50’s era
- Incorporating packaging into the identity and not changing the overall aesthetic
- Tackling a new design program without any prior experience
Goals
- Develop a cohensive theme that can be continued from the logo suite to the packaging
- Create packaging that connects with the 1950s persona’s responsibilities and personality
- Crafted a logo suite and showcased logos in various layouts as well successful logos in black & white vs. in color
Stage 3
- Packaging Identity
- Develop Visual Identity
- Product Regulations
- Production + Life Cycle
