CenterPoint Scholars
Cultivating Neighbor Leaders
Brand Identity
Team Project
Overview
Deliverables
Branding & Strategy
Creative Direction
Website: CenterPoint Scholars
CenterPoint Scholars is a program cultivated for neighbor leaders into enhancing the quality of life within Muncie, Indiana. The program will follow a structured curriculum that encompasses listening, learning, implementing, and celebrating the progress made. This was a collaborative project, however my concept for the identity was chosen by the client.
The goal was to create a identity system as well as a brand manual for an program designed to cultivate dedicated resident leaders who are passionate about enhancing the quality of life in their neighborhoods within Muncie, IN.
Client
Identity Sketches
Sketches showcasing the brainstorming of the organization’s brand identity.
The concepts stemmed from the intertwining of ideas, communities,
and neighborhoods.
House Roof
Ideas & Connections
Community
Logomark
The logomark stems from imagery
of neighborhoods, the people within those communities, and the ideas and connections that the organization
plans to help grow and cultivate.
Brand Identity
The identity was to showcase the cultivation of ideas surrounding Muncie’s neighbor leaders.
The blue hue came from the sponsor of
the program being CenterPoint Energy
as well as the color representing clarity
and communication.
Collateral
Due to the small size of the program, only merchandise and internal stationary were deemed necessary.
