CenterPoint Scholars Identity
A program cultivated for neighbor leaders into enhancing the quality of life within Muncie, IN.
The goal was to create an identity system as well as a brand manual for an program designed to cultivate dedicated resident leaders who are passionate about enhancing the quality of life in their neighborhoods within Muncie, IN. The program will follow a structured curriculum that encompasses listening, learning, implementing, and celebrating the progress made. This was a collaborative project, however my concept for the identity was chosen by the client.
Client: CenterPoint Scholars
Deliverables:
- Identity System
Programs:
- Adobe Illustrator
- Adobe Photoshop
Role + Responsibility
- Graphic Designer
- Identity System
Credit: Olivia McCauley + Maddy Burton
Production Process
Stage 1
- Meet with client
- Brainstorm creative direction
- Conduct research on program
Stage 2
- Create mindmaps
- Create concept sketches
Challenges
- Developing a visual theme that connects but stands on its own from the parent company
- Showcasing individuality and leadership but also community within one brand identity
- Trying to not be completely inspired by the sponsor company’s visual language, CenterPoint Energy
Goals
- Develop a theme for the programs that produces connection and a sense of community
- Promote the program’s goals which are to grow neighborhood’s well-beings and cultivate partnerships
- Address the program’s message of providing resources and experience for the individuals partaking in the programs
Stage 3
- Finalize concept with team
- Finalize concept with client
- Craft identity system
