CenterPoint Scholars
Cultivating Neighbor Leaders
Brand Identity
Team Project
Deliverables:
Identity System
Identity manual + guidelines
What is CenterPoint Scholars?
CenterPoint Scholars is a program cultivated for neighbor leaders into enhancing the quality of life within Muncie, Indiana.
The goal was to create a identity system as well as a brand manual for an program designed to cultivate dedicated resident leaders who are passionate about enhancing the quality of life in their neighborhoods within Muncie, IN.
The program will follow a structured curriculum that encompasses listening, learning, implementing, and celebrating the progress made. This was a collaborative project, however my concept for the identity was chosen by the client.
Goals:
Developing a visual theme that connects but stands on its own from the sponsor
Showcasing individuality and leadership but also community within one brand identity
Reflecting a community focused look within a small identity design
Role & Responsibility:
Graphic Designer
Identity System
Programs:
Adobe Illustrator
Adobe Photoshop
Challenges:
Develop a theme for the programs that produces connection and a sense of community
Promote the program’s goals which are to grow neighborhood’s well-beings and cultivate partnerships
Address the program’s message of providing resources and experience for the individuals partaking in the programs
House Roof
Ideas & Connections
Community
Blue For Energy
The identity was to showcase the cultivation of ideas surrounding Muncie’s neighbor leaders. The blue hue came from the sponsor of the program being CenterPoint Energy as well as the color representing clarity and communication.
