Well Made Vintage Identity
A identity system design for a second-hand retail business in Muncie, Indiana.
The business chosen was a sustainable second-hand clothing retail store known as Well Made Vintage which opened its doors in 2023. The establishment specializes in apparel and memorabilia from the 70s, 80s, 90s, and early 00s.
Deliverables:
- Visual branding + identity
- Identity Manual + guidelines
Programs:
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
Production Process
Stage 1
- Create inspiration mood board
- Brainstorm creative direction
- Create demographic profiles
- Identity competitors
Challenges
- Developing a visual theme that welcomes new customers and traders
- Showcasing multiple decades with various aesthetics with one identity
- Creating an effective mascot for a newly established with no previous identity
Stage 2
- Create mind maps
- Create sketches
- Various concepts
Stage 3
- Digital rendering
- Finalize concepts
- Create lockups
- Color + Grayscale
Goals
- Develop a theme for the small business that resonates with their company’s goal and mission
- Use knowledge on identity system manuals to craft one showcasing that newly designed identity
- Extend the identity beyond just the logomark and logotype and crafted a diverse range of identity elements
